When Taylor Swift releases Speak Now on October 25, fans will have a couple of options. An exclusive Target version of the album will feature three new tracks, three remixes and 30 minutes of additional video content. That album also features Swift in a red gown, versus the purple gown she wears on the other cover.
"I'm so excited about the deluxe edition of Speak Now that will be at Target!" Taylor Swift said. "I'm all about being able to give the fans special extras whenever I can, so I love that this version has video footage and even some additional songs."
Swift is following in the footsteps of the Black Eyed Peas, Christina Aguilera, Prince and John Legend, who have made similar deals with the retailer. "Target is very excited to partner with Taylor Swift on her new, and much anticipated, album Speak Now. Taylor is a dynamic artist that has developed a strong fanbase that spans across all ages and geographies, and we are proud to be the only retailer to carry this exclusive new content," said Mark Schindele, Target's senior vice president of merchandising. "Knowing how important Taylor's fans are to her, we are pleased to be able to deliver three new songs, plus exclusive remixed tracks and video footage, at a great price."
Swift has already released the hit single "Mine" and previewed the new song "Innocent" at the VMAs on Sunday. "Innocent," a ballad about someone who has lost their way, appears to be about Kanye West in regards to last year's VMA stage-crash.
"For me, I write everything that I live, so you got to give yourself a little bit of time to live a lot of things so you can write about a lot of things, and my only option is to write about what I've been through and what I've lived, so thankfully, in the past two years, I've experienced a lot of things that I've been dying to write about and a lot of things that I wanted to say in the moment that I didn't," she said about the October release.
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