Ever wonder what Lady Gaga smells like? Well, after viewing one of her VMA outfits, we hope it’s not like rotting meat. Either way, it seems it won’t be much longer until fans get the chance to buy the first eau de Gaga.
WWD.com reports that the VMA-winning pop star has just signed a deal with Coty Inc. to create fragrances. Stephen Mormoris, senior vice president of global marketing in the Coty Beauty division, told the website that a deal was reached last week and that the first Gaga perfume will be released in 2012.
Mormoris went on to describe the pop star as a “phenomenon” and “a fascinating cultural force” and said he hopes her mass appeal will “electrify” the market on behalf of his company.
Lady Gaga is the latest in a long line of pop stars with perfume deals, including Britney Spears, Mariah Carey, Beyoncé, Avril Lavigne, Gwen Stefani and Hilary Duff, just to name a few.
This is Gaga’s latest business venture. She’s already inked deals with Polaroid as well as designing Heartbeats headphones . Gaga has also been rumored to be designing her own line of sunglasses for British eyewear company Linda Farrow .
In the past, Gaga has said that she’s very particular about what brands she hooks up with. “I don’t see the headphones as separate from what I already do. That’s why I was OK with doing it,” she told MTV News last November. ” ‘Cause designing and putting out products is something that is very kind of funny when you’re a musician — ’cause I don’t want my fans or anyone to think that I don’t put the music first.”
What do you think of Lady Gaga’s various business ventures? Tell us in the comments.