"I think the easiest way is not to think. It's about simplicity," he said. "People think they have to go and be all dolled up and they have to compete with Rihanna and Beyoncé and they have to compete with Puff Daddy. Don't!"
His advice? "Just be who you are. It's all about being natural."
In other words: Don't be like some of these celebrities and their infamous fashion over-dos. MTV News looks back at some of the more interesting pieces celebrities have dared to wear at the annual awards show.
Lady Gaga: Yes, we love Alexander McQueen moments, but we felt like Gaga got caught red-handed here in this bizarre, red-lace getup.
Amber Rose: We're not sure if it was the skintight catsuit that left no curve to the imagination or the cognac accessory that made this look a bit too much for us.
Perez Hilton: We believe in keeping things safe, but the yellow latex gloves from the 2009 carpet were over-the-top. Ditto on the color-clashing ensemble.
Fergie: We won't complain about a good naughty fashion turn, but this barely there 2006 outfit wasn't one of our favorites.
Coco: There's something to be said for leaving a wee bit to the imagination.
Macy Gray: Well, this is one way to think outside the box when it comes to marketing your album. The raspy-voiced singer presented next to LL Cool J in 2001 wearing this outfit to promote her then-coming album The Id.
Pink: This outfit totally encapsulates Pink's music sensibilities: She's got a punky, urban edge and decided to show that mix with this 2000 ensemble.
Tommy Lee: If you move your eyes away from Pamela Anderson's glittery pants, you'll notice that her rocker date wore nothing more than a trench coat and sneakers to the 1999 VMAs.
Rose McGowan: Dental floss might have been thicker than the stuff holding the material on McGowan's dress together at the 1998 awards show. Thankfully, the wind didn't blow the wrong way for Marilyn Manson's date.
Dennis Rodman: Maybe Rodman should have worn a neutral color? Eh, never mind. This sparkly midriff-baring getup still was a wrong move to make at the 1995 awards.
Which VMA look is the most outrageous? Let us know in the comments!
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on Sunday. The party starts with MTV News' VMA Pre-Show at 8 p.m., followed by the main event at 9 p.m. ET/PT.