[artist id="2973647"]Jason Derülo[/artist] turns up the heat in his steamy video for “In My Head,” but the mercury was plummeting when production on the upstart singer’s visual was slated to begin. With temperatures on the East Coast falling, L.A.-bound director Kai Crawford nearly had to oversee the clip via satellite as snow blanketed New York City.
“It was like the coldest day of the year, it seemed like,” Crawford explained to MTV News. “It’s funny. I traveled from New York and I got snowed in, ’cause it was a blizzard, like, four or five days before Christmas, which for me, was two days before the shoot. I got snowed in. The commissioner got so scared, she told me, ‘You’ll probably have to direct this video by Skype.’ ”
Crawford’s flight to Los Angeles was postponed and the airport in New York was just about shut down. But the director made the trip to JFK International Airport anyway in the hopes of catching a flight. His determination was rewarded when after a few hours Delta Airlines re-opened and Crawford was able to book another flight. With his old ticket refunded, the director bought a new ticket ASAP and headed to California.
Crawford and Derülo then sought to create an homage to Justin Timberlake’s Diane Martel-helmed clip for “Like I Love You.” According to Crawford, the concept of Derülo’s clip was the “party after the party” in the parking lot. With the Miami singer’s moves and his crooning, they were able to accomplish that goal.
The only problem?
“It was like the coldest day in L.A.,” Crawford recalled, laughing.
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on Sunday. The party starts with MTV News’ VMA Pre-Show at 8 p.m., followed by the main event at 9 p.m. ET.