The VMA show is a stomping ground for eclectic fashion — both good and bad. And that means that when the show kicks off on Sunday with everyone from Lady Gaga to Ke$ha to [artist id="3274550"]Katy Perry[/artist] hitting the white carpet, people will be talking by the watercooler for days to come about what those fashionistas wore to the big show.
In the past, Lady Gaga has stunned at the VMAs in her Victorian-style dress, Perry has embraced her pinup-girl roots, and Taylor Swift has sparkled and dazzled in sequins. While it’s unknown who will show up wearing what to Sunday’s big show, some fashion experts have some key advice for staying off the worst-dressed list.
Faran Krentcil, Nylon magazine’s digital director, credits Gwen Stefani as a VMA fashion “do” and says that the only way to make the best-dressed list come Sunday is to make the effort to be on it. “I think you have to first decide that you want to be on the best list because some people just want attention. So if you want attention, then do whatever you want,” she advised. “What you need to do is get a good stylist to help you pick stuff out. You need to worry a lot more about what looks good on your body than what’s trendy and probably take whatever you’re the most proud of in your music and translate that into fashion.”
Celebrity stylist Derek Roche advises that if you want to do VMA fashion right, resist the desire to overdo it. “I think the easiest way is not to think. It’s about simplicity,” he explained. “People think they have to go and be all dolled up and they have to compete with Rihanna and Beyoncé and they have to compete with Puff Daddy. Don’t!”
So, what is the best advice everyone should keep in mind as they prep for the big night? “Just be who you are,” Roche said. “It’s all about being natural, and when you think about it too much and when you’re trying to compete, you’re always going to look like you’re trying too hard.”
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on Sunday. The party starts with MTV News’ VMA Pre-Show at 8 p.m., followed by the main event at 9 p.m. ET.