There are several challenges that come with booking someone like deadmau5 as VMA house artist … and trying to fit his electronic, Murakami-on-acid mouse head inside the Nokia Theatre represents about 10 of them.
And then, as anyone who caught the mau5 on any of his live gigs over the past year can attest, there’s also the matter of his eye-popping, seizure-inducing “cube,” a veritable wall of electric fireworks and frippery atop which he performs. It packs enough wallop to give the guys in Daft Punk pause, and, yes, he wanted very much to bring it to the VMAs.
And what the house artist wants, the house artist gets, so the folks behind the scenes at the VMAs worked overtime to accommodate his request. And somehow — probably because they’re total pros — they pulled it off. And not just that … they managed to work it into the stage design too.
“To include the deadmau5 cube was a challenge because the cube became a very important part of the show, which is the background of the presenters,” VMA production designer Florian Wieder said. “It really becomes part of the whole show. It’s going to look great.”
You can see it all for yourself on Sunday night when the 2010 MTV Video Music Awards come at you live from Los Angeles. Deadmau5 will be teaming up with a host of hotly tipped acts, including Robyn , Travie McCoy and Jason Derülo.
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on Sunday. The party starts with MTV News’ VMA Pre-Show at 8 p.m., followed by the main event at 9 p.m. ET.