Jay-Z already has one clothing line in Rocawear, and now that the Brooklyn rapper has partnered with the Yankees to co-brand threads in anticipation of his and Eminem's September concerts, does Hov have a new empire on his hands?
Well, not quite, since the Jay-Z/Yankee pact is only for a limited time. But MTV News hit the Bronx to get the word on whether the partnership is a home run.
"I thought it was pretty cool, I think it's cool that he's doing stuff with the Yankees," Paulette Esparza told MTV News. "The design is cool."
The line features an array of T-shirts, jerseys with S. Carter and the number four printed on the back (Jay's birthday is December 4) and a series of fitted hats, including an all-black Yankees cap with The Blueprint 3 insignia on the side.
The memorabilia is on sale, only at Yankee Stadium, through September 14. Despite the limited run, interest in the items appears to be high. (It remained unclear at press time whether Eminem would strike a similar deal with his hometown Detroit Tigers baseball team.)
"I really like the hat, the hat is pretty cool," Lauren Mastroianni said while visiting the ballpark.
"I was just about to say that," her friend Mike Nalafronte chimed in about the fitted cap. "With the emblem on it, I like that."
The marriage between Jay-Z and the Yankees began last year as the storied baseball franchise marched toward the World Series, which they eventually captured over the Philadelphia Philles in six games last October. Jay's "Empire State of Mind" (featuring Alicia Keys) became the unofficial anthem of the team after captain Derek Jeter used the track for his at-bat music. Jay-Z then performed the number with Alicia Keys before Game 2 in New York and later rode with the team during their championship parade.
The song also became the rapper's first Billboard Hot 100 chart-topper, and the Yankees earned their 27th championship.
"The Yankees selling Jay-Z stuff is just the best of both worlds, isn't it," tourist Alex Matthewson noted.
What do you think of Jay-Z teaming with the Yankees to make limited-run threads? Tell us in the comments!