In the tradition of Wale, Mark Ronson, and late DJ AM and Travis Barker, house music icon [artist id=”2539409″]deadmau5[/artist] has been named as the house artist for the 2010 MTV VMAs. The mouse-head-wearing spinner will cue up songs all night during the September 12 event.
Deadmau5 (a.k.a. 28-year-old Toronto native Joel Zimmerman), who recently headlined a string of festivals from Coachella to Ultra Music and the Electric Daisy Carnival, is one of the most in-demand producers on the house music scene, and he’ll join an already bursting roster of VMA performers that includes Kanye West , Drake and Best New Artist nominee Florence and the Machine .
“Dance wasn’t always considered pop, and people like Lady Gaga and [David] Guetta and those guys really brought it out to the commercial market,” he said about bringing his sound to the masses. “I’m just getting a lot more fans and God bless it, and that’s the goal of being an artist is to get yourself heard by any means possible.”
This year’s VMAs — which air live from the Nokia Theatre in Los Angeles at 9 p.m. (live ET, tape delayed PT) on September 12 — will also feature appearances by Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Selena Gomez and Ne-Yo. Additional performers, presenters and a host will be announced soon.
In addition to being named the house artist, deadMau5 is also this week’s MTV PUSH artist, meaning fans will have unparalleled access to his live performances, music videos, interviews and exclusive footage. Previous PUSH artists have included Jason Derulo, Trey Songz, Drake, Phoenix, Florence and the Machine, and 2 AM Club.
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on September 12 at 9 p.m. ET.