[artist id=”1230523″]Kanye West[/artist] dared to go where few rappers had gone before when he ditched his spit-fire lyricism for Auto-Tune-filtered vocals on his last album, 808s and Heartbreak. Now, in the lead-up to his upcoming album, the Chicago MC is pioneering the way hip-hop videos are made and consumed with his “moving painting” clip, “Power.” West, however, says that the 90-second video, which invokes cultural references from the Renaissance period to Greek mythology, is just a teaser for a much more ambitious project.
“I’m working on a film idea for the movie now that you saw. The ’Power’ piece was basically like a trailer or moving poster or moving portrait. It’s just a different take on the way to do videos,” Yeezy told New York radio station Power 105.1 on Thursday. The MC, who, as a rising rapper one flexed his painting and drawing skills for MTV , said the longer version will be packaged as a piece of kinetic art.
“Actually, [we’re] doing a 40-minute version of it. It’s just a piece of moving art. It’s made for you to project it on your wall. We’re gonna do a DVD package where it will be kids’ first piece of actual art that they can buy and have in their home,” West explained. ’Ye then described how he imagines the glacial narrative of “Power” will play out in the longer version: “Just picture the dude with the sword, two minutes of him. [He’s in] slow-motion, about to cut my head off. Then the girl just crawling on the ground, like slow-motion,” West said.
The less-than-two-minute-long “Power” clip has stirred confusion among some fans who thought that the 90-second video was mistakenly cut short. However, ’Ye explained that the technologically involved production process meant that the video would have to cut down on running time in order to bulk up on visual interest.
“It just couldn’t have been longer. If it had been any longer, it wouldn’t even [have] been out by now,” ’Ye laughed. “I see on Twitter [people are] like, ’Man I’m waiting for the whole video,’ I’m like, ’OK, it’s gonna be a long wait.’ ”
Making the actual “Power” song was also very time-intensive and ’Ye said that he spent thousands of hours tweaking the record.
“A song like ’Power’ took 5,000 hours, like literally 5,000 man-hours to do this one record. That’s the amount of time I was putting into every song on the album,” West revealed.
His latest single, “See Me Now,” was also a time-consuming enterprise. “The joint that we just dropped today, with Beyoncé and Charlie Wilson, I’ve been working on that song for two years.”
With carefully-crafted songs under his belt, it appears Yeezy has a few tracks to work with for his performance at the MTV Video Music Awards on September 12 . And ’Ye insisted there won’t be a repeat of last year’s stage-crashing outburst since he’s curbed his drinking, among other things.
“I’m in a different place in my life,” West said. “I was drinking to try to deal with … what I feel may have been unjust at the time. The biggest drawback and the mistake that I made with that was the timing, because the timing was in poor taste. My brand is not that of poor taste. That’s where everything went downhill,” Yeezy reflected. The MC also said he didn’t want his reputation for getting on a soapbox to affect his opportunities to create music.
“I wouldn’t do it again because it could somehow hinder what I want to do now with my next music,” West said. “There [were] two things that I was kinda known for over the past six years of my career: It was making good uplifting music that people wanted to listen to in the club and that touched them in a certain way and it was also these crashing-the-Internet moments. The thing is, those crashing-the-Internet moments could somehow hinder making the good music and people appreciating it.”
What do you think a 40-minute version of “Power” would look like? Let us know in the comments below!
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles on September 12 at 9 p.m. ET.