Hot on the heels of Eminem's eight VMA nominations, it was announced Tuesday (August 3) that the highly anticipated video for his latest chart-topper, "Love the Way You Lie," will premiere Thursday on MTV at 9 p.m. ET/PT before [url id="http://www.mtv.com/shows/jersey_shore/season_2/series.jhtml"]"Jersey Shore."[/url]
Directed by Joseph Kahn (who has worked with Lady Gaga, Gwen Stefani, 50 Cent and many other superstars), the video was recently filmed in L.A. and features Rihanna, who sings the hook, along with actors Megan Fox and Dominic Monaghan. Despite the photos that leaked online last week of Fox and Monaghan happily locking lips, they play "a couple going through the extremes of an abusive relationship" — a sensitive subject matter for Em and Rihanna.
"Joseph and I worked pretty closely together to make sure we got this right," Eminem said in a press release. "Trying to make this tough subject work visually is a challenge. It was great to have Rihanna, Megan and Dominic on board for this. ... They really brought it and made this video super-powerful."
Rihanna — whose very public assault at the hands of then-boyfriend Chris Brown made the topic especially sensitive for her — recently told "Access Hollywood" this was something she "needed" to do. "It's something that, you know, [Eminem and I have] both experienced, you know, on different sides, different ends of the table," she said. "It just was authentic. It was real. It was believable for us to do a record like that, but it was also something that needed to be done, and the way he did it was so clever. He pretty much just broke down the cycle of domestic violence, and it's something that a lot people don't have a lot of insight on, so this song is a really, really powerful song, and it touches a lot of people."
Judging by the intense, fiery photos that leaked from the video's set, the clip looks to make a powerful statement and could be an early contender for next year's Video Music Awards.
At this year's VMAs — which air live from Los Angeles on Sunday, September 12 — Eminem's "Not Afraid" will try to fend off the competition for Video of the Year, as well as Best Male Video and Best Hip-Hop Video. Eminem is also nominated alongside Drake in the Best Hip-Hop Video category for his contribution to the MC's cameo-filled "Forever." Rihanna's vid for "Rude Boy" is up for Best Editing.
Don't forget to tune in to MTV on Thursday at 9 p.m. ET/PT for the premiere of Eminem's "Love the Way You Lie," and check MTVNews.com for full coverage of the clip.
What are you expecting from the "Love the Way You Lie" video? Let us know in the comments below!