Diddy Urges 'Stop The Hate' -- Was He Talking To 50 Cent?

'Hate is for suckers,' Bad Boy mogul says during the BET Awards post-show.

50 Cent and Rick Ross lyrically collided last year, and now it looks like the Miami rapper's new business partner is getting caught in the crossfire.

50 Cent has been taking shots at Diddy, Ross' manager, saying the hip-hop mogul is "senile" for thinking he could re-create his early career success with Ross at the helm instead of the Notorious B.I.G. Fif also called Diddy a "serpent" and a "bloodsucker" while conducting an interview with Boston's Jam'n 94.5 radio station. "His music sucks. It's bad," 50 said. "He's not an artist anyway, so it doesn't really matter."

Fif later disparaged Diddy during a concert. "F--- Diddy," 50 told the concertgoers. "Tell him I said that sh-- too."

Diddy appeared to fire back at 50, though, via the BET Awards post-show on Sunday night, although he never called the battle-ready rapper out by name.

"Check this out," the Bad Boy Records founder said as the show was signing off. "I love my people. Let's stop the hate, man. Congratulate. Hate is for suckers. If you hating, you a sucker, and you're ashy and your breath stink. And you know who I'm talking to, you hating-ass crab."

50 and Diddy had a longstanding business admiration for one another, but with the latter's recent alignment with Ross, it seems as if the civility has ended.

Fif and Ross began their quarrel last year when the Miami rapper lyrically referenced rumors that 50 Cent burned down the home of his former girlfriend and the mother of his son; 50 denied the accusation and was never charged in the incident. The two rappers spent a good part of last year trading dis rhymes and swapping even harsher comments in interviews, but in recent months, the beef seems to have subsided.

Do you think Diddy was addressing 50 Cent during the BET Awards post-show? Let us know in the comments below!