Move over, JWoww, you’re not the only “Jersey Shore” castmember preparing for the catwalk. Just a few weeks after his housemate debuted a piece from her upcoming Filthy Couture line at the MTV Movie Awards, budding rapper Mike “The Situation” Sorrentino is getting in the clothes game as well.
The Sitch has teamed up with irreverent New York-based fashion house Dilligaf (look up the acronym) to launch his own couture line. According to a press release announcing the deal, the “line of high-quality wearable art” will debut next month and run the gamut from T-shirts and sweatshirts to accessories, including hats.
A spokesperson for the company said on Wednesday (June 23) that the vibrantly colored clothes will feature a variety of accents including foiling, cross-stitching and nail heads, noting that Sorrentino has been very involved in the design process.
“Mike ‘The Situation’ embodies our irreverent approach to life,” Jodi Massry, president of Dilligaf by Bohica Bill, said in the release. “He lives the ‘let’s not take things so seriously’ mentality every day. Dilligaf’s followers and the Sitch are kindred spirits. Anyone who watches his show knows that he is all about living life to the fullest and enjoying every day.”
Massry said the seven-year-old brand approached Sorrentino because they thought his creativity and style would be a perfect fit for their street wear brand.
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Season two of “Jersey Shore” premieres Thursday, July 29, at 10 p.m. ET/PT on MTV. Be there!