Don't Sleep: Necessary Notables
Mixtape: Movies on Demand
Key Cameos: "Whatever You Want (The G.O.O.D. vs. Bad megamix)" (featuring Kid Cudi, Common, John Legend, the LOX and Diddy), "The More I Get" (featuring Rick Ross) and "Down This Road" (featuring Maino)
Essential Info: Consequence has a whole multimedia movement at hand. The MC who always has a strong viral-video game, is driving home the point that his material requires more than just sitting down and listening to it on an iPod. He just released his latest mixtape Movies on Demand to set up his summer LP Cons TV, named after his series of vlogs a couple of years ago. The official project is being helmed by his label CEO and his legendary cousin, Q-Tip.
"This album — the first time ever you have a album executive-produced by Kanye West and Q-Tip, which essentially makes it, from a soundscape point of view, The Blueprint meets Midnight Marauders," he said of West's work on the Jay-Z classic and Tip's work with A Tribe Called Quest. "It's an incredible album."
The Jamaica Queens native is also banking that his new tape will get the people on point for the project down the line.
"It was incentive — the reason for putting out Movies on Demand was because I really had to drive home the point of what the album was gonna be and sonically what people had to look forward to," Con explained. "Sometimes when you have such a gem ... it catches late. You have to have creative and innovative ways to catch people's interest. That's why I gave the mixtape away for free — I don't need your money, I need your ears. I'll get the paper later. I'll get the paper regardless. But when I have your ears and you're hearing these lines and the authenticity to what hip-hop is — that's priceless.
"That's something I grew up on," he added. "Hip-hop has always been something to come out of nowhere, that's why I think with Movies on Demand, it executes all the fundamentals that hip-hop brings to the table from the grassroots level to its highest peak."
Consequence just released the video for his Movies on Demand duet with Asher Roth, "Childish Games."
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