As feverishly as moviegoers flocked to the initial “Twilight” film, fans devoted even more ticket sales to the theatrical release of “The Twilight Saga: New Moon” in November of last year. Now, “New Moon” has bested its predecessor once again by selling just over 4 million DVD units during its debut weekend, a greater result than the 3.8 million “Twilight” DVDs initially sold in its first weekend on sale.
The increased number of DVD sales between the 2009 launch of “Twilight” and Friday’s release of “New Moon” owes no small thanks to the nationwide “New Moon at Midnight” event that Summit Entertainment helped to organize across 7,000 different American retail outlets. Several cast and crew members, including Peter Facinelli and director Chris Weitz, appeared at the various locations on Saturday, giving further cause for “New Moon” fans to make the late-night trek.
“Once again the incredibly dedicated fans of ’The Twilight Saga’ came out in massive numbers this weekend for the opportunity to be one of the first [to] take home the second movie in the series,” said Summit Entertainment’s co-chairmen Rob Friedman and Patrick Wachsberger in a joint statement. “As we have said all along, the fans are what make this franchise and we once again thank them for their support.”
“The support that we have received from our retail partners in accommodating the incredible demand for the title has been nothing short of amazing,” said Steve Nickerson, Summit’s president of Home Entertainment. “The ground we have broken with in-store partnerships and the availability of this title has been a positive influence on the retail DVD business.”
In 2009, “Twilight” was the top-selling DVD title of the year with a total of 9.2 million units sold. With a head start of 200,000 units, it’s entirely possible that “New Moon” could top that number. Already, the second installment in “The Twilight Saga” has earned over $705 million worldwide.
“The Twilight Saga: Eclipse,” the third chapter in the vampire saga, debuts in theaters on June 30. Kristen Stewart, Robert Pattinson and Taylor Lautner star.
Check out everything we’ve got on “The Twilight Saga: New Moon.”
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