Lauren Conrad has hooked up with department store Kohl’s for her LC by Lauren Conrad clothing brand — if fans have always admired the former “Hills” star’s laid-back, girly sense of style, now they can achieve the look.
“It’s very much a California brand. It’s all about incorporating new trends and putting our own twist on it — relaxed cool without trying too hard,” she told MTV News at a press event for the line, adding that there’s a piece in her collection for every occasion.
“I have a few [favorite pieces],” she said. “I do a lot of basics, so we have a great blazer, a high-waisted black skirt and biker jacket and all those pieces can be traded throughout … it’s a lot of layering, a lot of switching-up, so you can get more mileage.”
There’s a reason the line is very feminine — LC only has plans to design for the ladies. “I’m not a boy,” she joked, adding she’s too “selfish” to design clothes that she can’t wear herself.
And while there were probably other retailers clamoring to get LC’s designs in their stores, she had a very specific reason for working with Kohl’s. “They’re very accessible. They’re everywhere and they’re online and they’re affordable,” she explained. “It was a fun way for me to work with a really great company and to say, ’This is what I think is going to be in in a couple months’ and ’This is what I’m gonna wear at a great price point and great quality.’ “