If there are two things moviegoers have learned in the past few weeks, it's that the "Spider-Man" series will be re-launching in a major way, and "Avatar" has rewritten all the rules for the cinematic landscape.
Now, word has come down on something that seems like the biggest no-brainer of the year: The next Spider-Man film will feature your Friendly Neighborhood Webslinger leaping off the screen in 3-D.
In a press release sent out Wednesday (February 10), Sony announced that filmmaker Marc Webb's fast-moving Spider-Man film is the latest blockbuster to get the 3-D treatment.
"Spider-Man is the ultimate summer movie-going experience, and we're thrilled the filmmakers are presenting the next installment in 3-D," Jeff Blake, chairman of Sony Pictures worldwide marketing and distribution, said in the statement. "Spider-Man is one of the most popular characters in the world, and we know audiences are eager and excited to discover Marc's fantastic vision for Peter Parker and the franchise."
As comic book fans know, Spider-Man is arguably the most popular of all the Marvel Comics characters, and Marvel Studios head honcho Kevin Feige has spoken in the past about his desire to move their characters — Captain America, Thor and the Avengers all have upcoming films — into the 3-D realm at some point. Feige was a key element in Sam Raimi's three "Spider-Man" films and will most likely serve in the same capacity for this new "Spider-Man" flick, and if it is a success, future Marvel films could follow in its three-dimensional footsteps.
The yet-untitled film is scheduled to begin shooting later this year, targeting a July 3, 2012, release. The movie will focus on Peter Parker's high school years and is being directed by recently appointed "(500) Days of Summer" filmmaker Webb. Casting is currently under way on the film.
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