White Stripes Complaint Leads Air Force To Pull Super Bowl Ad

Force says the ad soundtrack's similarity to 'Fell in Love With a Girl' was unintentional.

The U.S. Air Force has pulled the ad in which the White Stripes claim a re-recording of their song was used without permission. The Detroit rock duo alleged that the 30-second recruitment commercial that aired during Sunday’s Super Bowl used music from “Fell in Love With a Girl” without their consent.

The ad has been taken down from the Air Force Web site, but a statement on the site says the association with the Stripes was unintentional.

“The Air Force Reserve commissioned an original piece of music for its one-time, 30-second Super Bowl regional advertisement,” said Lt. Col. Leslie Pratt, Air Force Reserve Command director of public affairs. “As soon as we realized there was a question about our ad, we immediately pulled it and have no plan to re-use it. Our goal was only to attract the best and brightest Americans to become Citizen Airmen.”

The statement also claims that a contractor, Fast Forward Music, was hired by their advertising agency to compose an original score of music. “We had no intention to use existing music from the White Stripes or any other performer,” Pratt said. “Any similarity to them or other artists was certainly not intentional.”

Shortly after the ad aired, the Stripes took to their site to object to their implied backing of military recruitment. “We believe our song was re-recorded and used without permission of the White Stripes, our publishers, label or management,” the statement read. “The White Stripes take strong insult and objection to the Air Force Reserve’s presenting this advertisement with the implication that we licensed one of our songs to encourage recruitment during a war that we do not support.”