“Hope for Haiti Now: A Global Benefit for Earthquake Relief” drew a cumulative audience of more than 83 million viewers and a gross average audience of more than 24 million viewers in the United States, according to Nielsen Media Research. The telethon has now raised more than $61 million in donations from the general public to date.
Across the Web and mobile, “Hope for Haiti Now” attracted 1.9 million video streams during the live broadcast. Between the live broadcast and replays of the performances available on MTV.com and other sites, “Hope for Haiti Now” attracted 5.8 million total streams throughout the weekend, including more than 150,000 mobile streams. The “Hope for Haiti Now” iPhone app, which allowed for live streaming of the broadcast, has been downloaded more than 100,000 times. Streaming data was compiled using data provided by Omniture, Akamai, as well as sites and mobile carriers that streamed “Hope for Haiti Now.”
“Hope for Haiti Now” was also the most tweeted topic of the weekend, according to social media monitoring firm Collective Intellect. The “Hope for Haiti Now” Twitter Tracker, built by Stamen Design for MTV.com and HopeForHaitiNow.org, recorded more than 1 million tweets around the event on Friday evening alone.
“Hope for Haiti Now” will continue accepting donations for six months via the following methods:
» Online: HopeForHaitiNow.org
» Phone: 877-99-HAITI
» Text: Text “GIVE” to 50555
» Mail: Hope For Haiti Now Fund, Entertainment Industry Foundation, 1201 West 5th Street, Suite T-700, Los Angeles, CA 90017
“Hope for Haiti Now” benefits Oxfam America, Partners in Health, the Red Cross, UNICEF, United Nations World Food Programme, Yele Haiti Foundation, and the Clinton Bush Haiti Foundation. Proceeds from “Hope for Haiti Now” will be split among each organization’s individual funds for Haiti earthquake relief. With the exception of the Clinton Bush Haiti Fund, each partner organization was selected for its history of operation and collaboration within the nongovernmental organization (NGO) community in Haiti.
Compared with “Hope for Haiti Now,” the 2005 “Shelter From the Storm: A Concert for the Gulf Coast” concert benefiting the victims of Hurricane Katrina, was seen by more than 22 million people, earning a 15.8 rating while playing on all major networks and nearly 30 additional ones. The September 2001 “American: A Tribute to Heroes” event, in honor of the victims of the September 11, 2001, terror attacks, drew 89 million viewers while airing on more than 30 stations.
The “Hope for Haiti Now” album is the biggest one-day album pre-order in iTunes history and is currently the #1 iTunes album in 18 countries. At press time, the studio version of “Stranded (Haiti Mon Amour),” the original track performed by Bono, The Edge, Jay-Z and Rihanna during “Hope for Haiti Now,” was the #1 song on iTunes in 12 countries.
“Hope for Haiti Now” was led by Wyclef Jean in New York City, George Clooney in Los Angeles and CNN’s Anderson Cooper reporting from Haiti, and featured performances by Wyclef Jean , Madonna , Bruce Springsteen , Jennifer Hudson, Mary J. Blige , Shakira and Sting in New York; Alicia Keys , Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake , Stevie Wonder, Taylor Swift, Emeline Michel and a group performance by Keith Urban, Kid Rock and Sheryl Crow in Los Angeles; and Beyoncé , Coldplay and a group performance by Bono, The Edge, Jay-Z and Rihanna in London.
The event also featured appearances by President Bill Clinton , Ben Stiller, Brad Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L. Jackson, Tom Hanks and Muhammad Ali. More than 100 of the biggest names in film, television and music also supported “Hope for Haiti Now” by answering phones and taking donations.
“Hope for Haiti Now” was produced by Joel Gallen and Tenth Planet Productions, in collaboration with Viacom’s MTV Networks and George Clooney.