The Bawse is a busy man these days. [artist id="2000082"]Rick Ross[/artist] is pulling double duty as he continues to push singles from his latest album while prepping for his crew's debut project, due later this month.
The just-premiered, Gil Green-directed video for "Lay Back," from Ross' Deeper Than Rap, might be more enticing than a Miami tourism promotion. In the clip, Ross cruises around the 305 with Robin Thicke as the MC and the crooner assure the ladies they'll be taken care of. "Baby, this your world, I see you going places," Ross raps. "So I makes the scene, start throwing faces." Thicke then sings: "If you came to get the party started, just say, 'Nah, nah, nah.' "
The heavyweight lyricist is also working hard on the Triple C's debut, Custom Cars & Cycles. The album is due October 27 on Ross' Maybach Music deal with Def Jam.
The first single, "Go," features the Birdman riding shotgun with the Miami crew. In addition to the Cash Money co-founder, Custom Cars & Cycles boasts guest spots from Young Jeezy, Bun B and the Game, among others.
Ross told MTV News earlier this year that he holds the Triple C's (made up of himself, Torch, Gunplay and Young Breed) music to the same standard as he does his solo LPs, of which his first three have all debuted at #1 on the Billboard albums chart.
"I'm so strict when it comes to albums and the music and the quality of music," Ross explained. "The myths I hear about Dr. Dre, I try to implement that into what we are doing. I just want our music to always sound better. The way we recorded the records, it turned out incredible. A lot of groups haven't been successful. ... The problems come when no other superstars emerge. So I made sure we stayed away from that. When everybody absorbs where we coming from, Torch, he's gonna be the future of New York City. Gunplay, he's got one of the rawest unorthodox flows in the game. Young Breed, he's the streets — he's gonna give you some of the wittiest bars. And me, I'm gonna just put the caviar on top of the cracker."