Kid Cudi, Asher Roth Want Hangover Tour To Be A ‘Movement’

The up-and-comers are spreading the word of a 'paradigm shift' in the hip-hop world.

Within the last six months, the success of their debut singles, “I Love College” and “Day ‘N’ Nite,” has made [artist id="3123015"]Asher Roth[/artist] and [artist id="3066140"]Kid Cudi[/artist] both household names — or, at least, dorm-room staples. But when it came time to co-headline their first summer tour, they needed the help of a superstar to name it.

Cudi said that he and Kanye West were trying to think up a name, and after a tossing around a few ideas, West came up with the Great Hangover Tour .

“I was like, ‘OK, let’s run with it, because it’s Kanye,’ ” Cudi told MTV News. “He’s responsible for naming a lot of tours, and we needed the perfect name. We didn’t want to make it too obvious. We didn’t want to call it the Marijuana Tour, or the Stoner Tour, something wack like that.”

“The Hangover” was coincidently coming out at the same time, and they wanted the tour to play off the same theme. What’s not coincidental, however, is the fact that Cudi and Roth teamed up to tour at similar stages of their career. The two met during the photo shoot for XXL magazine’s Freshman 10 and kept in touch since. The timing was right for them to hit the road together.

“Me and Asher were at a point in our careers where we’re definitely right there, and when you’re a new artist, and you have the opportunity to do your own tour, you definitely want to rock with somebody that you have a rapport with,” Cudi said. “He had his record out. I had my record out. We both had the same momentum, and it was like let’s bring them together and make a movement.”

Roth said that movement was the right word. “It’s the movement, and it’s really surrounded by good people and good music. When Cudi and I linked up, we were on that same tip of making sure that people understand that there’s definitely a paradigm shift coming on here. There’s a youth movement coming up.”

Roth said the Great Hangover would show people that there’s a new breed of MC, not interested in solely making money and being flashy. “It’s more about: ‘I’m just trying to chill and make some good music.’ “