'Brüno' Ist In And #1 At Box Office

Sacha Baron Cohen's latest has a bigger debut than 'Borat.'

The Box-Office Top Five

#1 "Brüno" ($30.4 million)

#2 "Ice Age: Dawn of the Dinosaurs" ($28.5 million)

#3 "Transformers: Revenge of the Fallen" ($24.2 million)

#4 "Public Enemies" ($14.1 million)

#5 "The Proposal" ($10.5 million)

The flamboyant Austrian fashionista Brüno strutted his way to the top this weekend, making a splashy $30.4 million debut. [movieperson id="294580"]Sacha Baron Cohen[/movieperson]'s latest mockumentary did better than [movie id="295653"]"Borat,"[/movie] which nabbed an opening weekend of only $26.5 million. But while "Borat" had legs to the tune of $129 million, [movie id="327307"]"Brüno"[/movie] might stumble, as its box office actually dropped 39 percent between Friday and Saturday. But the film met Universal's projections, and after a shaky summer of flops like "Land of the Lost," the studio is likely pleased it took a chance on a gay Austrian.

Fox's teenage comedy [movie id="348256"]"I Love You, Beth Cooper"[/movie] fell flat, opening at #7 with an unimpressive $5 million. Families preferred prehistory and gave [movie id="349031"]"Ice Age: Dawn of the Dinosaurs"[/movie] a strong sophomore week with $28.5 million. The 3-D animated comedy has grossed $120.6 million in 12 days, benefiting from last week's holiday weekend and from being one of the only family-friendly options at the multiplex.

[movie id="349031"]"Transformers: Revenge of the Fallen"[/movie] is finally losing some steam. After spending two weeks at #1, it dropped all the way to #3 with $24.2 million. But it still ranks as the biggest film of the summer, and one of the most profitable of the year with a cumulative of $339.2 million.

The top five finally said goodbye to "The Hangover," but with a drop of only 12 percent and a cumulative of $222.4 million, it hasn't quite worn off. Though they saw steeper drops than the ribald Vegas comedy, "Public Enemies" and "The Proposal" hung on with $14.1 million and $10.5 million.

On the limited-release front, Samuel Goldwyn/ Destination opened their horror film "Blood: The Last Vampire" in just 20 theaters to suck up a solid $103,000. Two high-profile independents earned expansion: SPC expanded Duncan Jones' sci-fi thriller "Moon" to 247 venues, and grossed $721,340, with a $1.8 million cumulative so far. And Summit Entertainment added Kathryn Bigelow's Iraq War drama "The Hurt Locker" to 50 theaters, grossing $603,000 and a cumulative of $1.1 million. One single Canadian venue snagged the film $20,000. So, while the top 10 blockbusters saw a 5 percent decline over last year, the indie scene is clearly thriving even in the quieter weekends.

Upcoming Releases

Warner Bros' "Harry Potter and the Half-Blood Prince" is the lone film on the horizon, and goes wide on Wednesday.

Check out everything we've got on "Brüno."

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