MTV, Huffington Post, Others Launch New Community-Service Search Engine

All for Good program lets organizations and individuals customize volunteer listings.

Monday (June 22) marked the official launch of United We Serve, a national community-service initiative that is intended to help Americans find ways to do good and volunteer for the organization of their choice. And to help with that goal, a number of organizations pooled their resources to create an open-source application called All for Good (AllforGood.org).

As part of President Obama's call to service, employees from Google, Craigslist Foundation, YouTube, FanFeedr and UCLA donated their time to create the first ever Craigslist-style search-engine application designed to help prospective volunteers find the right organization for them. Whether it be lending their graphic-design skills to a budding Web site or offering up their wisdom as a mentor to an eager child, All for Good matches up volunteers with the appropriate outlet for them and allows users to share opportunities via Facebook, Twitter and other social-networking sites.

MTV has gotten onboard by launching Serve.MTV.com, a site that brings volunteer opportunities directly to young people. The network will air a series of on-air PSAs driving viewers to the site and encouraging them to find a way to give back to the community and lend their time to make a difference. MTV will also create a series of viral Web videos, featuring celebrities and artists sharing their experiences in volunteerism and discussing the benefits of integrating civil service into their lifestyle.

In addition to MTV, YouTube is using All for Good to match up online-video experts with nonprofits that could use their skills. HuffingtonPost.com also customized the app to provide localized volunteer listings for its readers. And by uploading the All for Good widget to their own Web site, Facebook page or other social-networking profile, anyone can keep track of the community-service opportunities that most interest them.

"By bringing together amazing service opportunities from existing volunteer organizations, we hope to amplify their efforts and share ways to do good across the Web," said Paul Rademacher, a software engineer at Google and a tech lead on the project. "Built as a free, open-source project, the All for Good platform and search API allow the community-at-large — from software developers to community organizers and local activists — to contribute innovations to the site and drive the direction and growth of the platform."

Head to Think.MTV.com to find a community where you, your friends and your favorite celebrities can get informed, get heard and take action on the issues that matter to you most.