If there were ever a place to make a video for a song called “Rich Off Cocaine,” it’s the home of infamous narcotics kingpin Pablo Escobar. Rick Ross just released a clip for “All I Really Want,” which he shot in Medellin, Colombia, and the second video he filmed during his trip overseas is on the way. Avery Storm (Trilla’s “Here I Am”) guest-stars and sings on the hook.
“We flew Avery Storm out there,” Ross said. “I originally planned on going in the hills, in the coca leaves, and shooting the ’Rich off Cocaine’ video. But there’s a lot of things going on right now, so they advised me it wasn’t best to go. So we went to different places, some places we shouldn’t have gone to, but everybody showed us so much love. We went to the ’hood, we caused a parade and all the kids came out. It was beautiful. I shout Colombia out. Y’all should visit it.”
In the song, Ross raps about the money he got from being a cocaine cowboy, but he has an epiphany after seeing impoverished kids in Haiti.
“It’s talking about taking a negative and making it a positive,” he said. “Regardless of what you’re doing to stay alive, when you do get to that next level, I feel we’re obligated. When we know the struggle we come from, I feel it’s not an option, I feel we’re obligated to give back. That’s what I was talking about in that record.
“I was talking about the finer things in life, but at the end of the record, I began to reflect,” he continued. “I talk about the things that really mean a lot to you. You can spend $100,000 on a watch, lose it tomorrow, and you wouldn’t shed a tear. But the things that really mean a lot to you is really life. I talk about being in Haiti, watching people starve, seeing the struggle, seeing the school system, looking at the kids and what they eat every day. I’m sitting there with an Audemars [Piguet] watch that I spent 80 grand on. It kind of makes you go, like, ’Damn, am I really going in the right direction?’ That’s just my conscience coming into play.”