[url id="http://www.mtv.com/music/artist/asher_roth/artist.jhtml"]Asher Roth[/url] knows there have been plenty of rappers before him that started with the spark of a breakout single but weren't able to catapult beyond their initial success.
But for every Sir Mix-a-Lot ("Baby Got Back") or Panjabi MC ("Beware of the Boys"), there's a 50 Cent or Eminem — artists with a track record of credible hits.
Roth gets that he's going to be identified as the "I Love College guy" at first — but despite the rest of his album, Asleep in the Bread Aisle, being "not even close" to the sound of that single, the recent Atlanta transplant said he's embraced the popularity that's come along with the success of his first hit.
" 'I Love College' is like a concept record. It's very close to being a novelty record," Roth told MTV News. "Is it something I want to base my career off of? Did I expect that to be like, 'This is going to be my career? This is my career launcher?' Absolutely not. I wrote that song for me, because I'm sitting on the couch and I'm like, 'I love college, I miss college, I want to go to college for the rest of my life.' I wrote that song for me. Next thing you knew, you had a bunch of people being like, 'I feel that same exact way.' So yes, in my career everyone's going to date it back to 'I Love College,' but people need to trust me when I say this — there is going to be a lot more benchmarks along the way."
For now, however, the quick-witted MC is reveling in the "I Love College" glory. He recently performed at his alma mater, West Chester University in Pennsylvania. Back when he was enrolled, he appeared at a number of shows on campus before he dropped out to pursue music — this time, however, with a hit on his hands, the blond rapper headlined for the first time in front of family and friends.
"It's a little crazy, man. It just goes to show you it's working," Roth of his recent success. "This music is bringing people together. West Chester — I'm kinda cheating a little bit, because that's home. So it isn't until I walk the streets of British Columbia and people are outside waiting for me. Then, I know, 'OK, this is really working.' "