As the NBA regular season comes to a close Wednesday night (April 15), true basketball fans are still smiling — the second season is about to begin.
That’s right, the playoffs start Saturday, and the NBA has teamed up with [artist id=”1230523″]Kanye West[/artist] for the postseason soundtrack. West’s new single “Amazing” is featured on a new commercial promoting the playoffs. The song perfectly fits the league’s slogan for the road to the championship: “Where amazing happens.”
All the biggest hoops stars show up in the spot, with a montage of Ray Allen, Rip Hamilton, Kobe Bryant, Tony Parker and, of course, the King: LeBron James.
“I’m amazing/ I’m the reason/ Everybody fired up this evening,” Kanye sings to start off the commercial.
The clip mostly showcases the players’ phenomenal athletic ability. Past playoff highlights include a Dwyane Wade reverse layup, a Dwight Howard monster jam, LeBron catching an alley-oop and Kobe hitting a buzzer beater. From there, we get a brief look into in the locker rooms of championship-winning teams, including the San Antonio Spurs, the L.A. Lakers and defending champs the Boston Celtics.
“We worked so hard from training camp for this moment right here,” a jubilant Paul Pierce says into the camera while Kanye’s record plays underneath.
The NBA commercial isn’t the only visual for Kanye’s song. ’Ye and Young Jeezy recently shot a proper video for the record in Hawaii, where most of 808s & Heartbreak was recorded. Hype Williams directed the clip.