[artist id="502642"]Eminem[/artist] is back to his old tricks again, it seems. The Detroit rapper is about to premiere the video for “We Made You,” his first solo clip since 2005 and the opening salvo from his forthcoming album Relapse, due May 19.
The Joseph Kahn-directed video will premiere exclusively on MTV’s “AMTV” Tuesday at 6 a.m. ET and will play throughout the day across various MTV platforms, both on-air and online. And much like Eminem’s previous lead singles — “My Name Is,” “Without Me,” The Real Slim Shady” and “Just Lose It” — the comical clip for “We Made You” will take aim at some of our favorite (and maybe not so favorite) celebrities.
“There’s some celebrity bashing in it,” Em warned in a clip obtained by MTV News from the video set. “I wanna say it’s not necessarily intentional bashing in it, it’s not necessarily taking deliberate shots at people. … Yes, it is. What the f— am I talking about?”
So who’s in Eminem’s crosshairs this time around? The Aftermath artist has been pretty reclusive over the past few years, so there’s no obvious person he’s feuding with.
A still image from the video , which was shot at the Palms Casino in Las Vegas, showed Eminem apparently dressed like [url id="http://newsroom.mtv.com/2009/03/24/is-eminems-new-name-rain-man/"]Dustin Hoffman’s character in “Rain Man.”[/url] Fif appears in the video in a cameo, and Dr. Dre, decked out in a gray suit that matches Em’s, seems to be taking on Tom Cruise’s character in “Rain Man.”
Maybe Tom Cruise is a target?
The rapper said the idea for the video stems from the track’s chorus: “Was saying you’re a rock star, everybody wants you.” But he twisted the idea a bit.
“Hot chicks who don’t want me, I’m telling them they do,” Em said. “It’s kind of like a reverse-psychology thing, and I’m gonna see if the record comes out and it works.”
Eminem’s “We Made You” video premieres on MTV Tuesday at 6 a.m.