MTV and [artist id="1133"]Snoop Dogg[/artist] announced on Tuesday (February 10) a global deal that will bring the entertainers’ personality to television in a new variety talk show, “Dogg After Dark” — which premieres Tuesday, February 17, at 9 p.m. ET/PT — and music to fans with a new album release and via the video game “Rock Band.”
“Dogg After Dark” is a weekly variety talk show filmed at Los Angeles nightclub Kress, and will find Snoop interviewing celebrities and musicians, and will also feature sketch-comedy segments and musical performances. The show will air every Tuesday night for seven weeks and feature Snoop’s own in-house band, the Snoopadelics (of course, an homage to the legendary group Parliament-Funkadelic, whose music is a keystone of West Coast rap).
“When [MTV Networks Music/ Films/ Logo Groups President] Van Toffler and I sat down boss to boss, a global quintuple threat takeover was masterminded,” Snoop said in a statement. “As the world of entertainment keeps changing, we felt it was the right time to let Snoop Dogg back on MTV so we could continue to run thangs with music, movies, DVDs and bring hip-hop to ‘Rock Band.’
“So screw ya wigz on tight and tune in on Tuesday nights for the first step to the next level of Snoop D-O-double-G. ‘Dogg After Dark’ is the only nightclub TV show hosted by you-know-who. So take a journey with me through the mind, body, soul and musical mind state of the most prolific, authentic game spitter. And tha sh– is funny, so show me da money!”
“Snoop has been a mainstay across MTV screens for over a decade by pushing the boundaries of hip-hop with his signature antics, incredible catalogue of music, legendary videos, larger than life personality and even a little controversy,” Toffler said in the statement. “I can’t even begin to imagine MTV, my tumultuous career and several raging ulcers without the Dogg being such a big part of our history. He is an undeniable international superstar whose talent and work transcend music, TV and film, and we look forward to launching this new multidimensional partnership with the Doggfather.”
Coming on the heels of the announcement that Snoop is no longer with Geffen/ Interscope, the MC’s deal with MTV will let loose Snoop Dogg’s upcoming album, Malice in Wonderland, with global distribution, marketing and promotion. The album’s musical guests include Dr. Dre, Pharrell Williams and Lalo Shifrin, and it’s scheduled to be released later this year.
In addition, songs from Snoop Dogg’s musical catalog will be released on MTV’s “Rock Band” music video game platform.