Artists have always done strange things to win our attention, right? And lately, we’ve seen how musicians are using micro-blog site Twitter as an über-marketing tool. This weekend, one pair of artists took things further than we expected, as [artist id=”872″]Erykah Badu[/artist] and her beau, upstart rapper Jay Electronica, sent tweets of their daughter’s birth in real time.
The ever enigmatic Badu kick-started the experience, telling the more than 4,500 followers of her Twitter blog, “Fatbellybella”: “Morning, I’m in labor.”
The Grammy-winning singer gave updates on the time between her contractions before going AWOL. Presumably Badu was, you know, giving birth when she disappeared. But Electronica kept sending updates throughout the birth on his page, “JayElectronica.”
Badu and Electronica chose to forgo delivery in a hospital and instead opted for a home birth with a midwife. According to updates, it looked like the midwife may have been running a bit late.
“Labor has begun,” Electronica wrote. “Everybody stand back. No hospitals. No doctors. No medicine. We’re waiting for the midwife to show.”
While waiting for the midwife, Electronica described the vibe and sent messages to rapper Talib Kweli (“I’m build for this sh–“) and producer Just Blaze (“You should be here”).
Electronica also compared the atmosphere to a scene from “The Color Purple.” He wrote that only a few family members were present in Badu’s Brooklyn home, including her daughter Puma. The rapper told followers he was sending the tweets between watching contractions and rubbing Badu’s feet. He even blogged about Badu’s water breaking, how far along she was dilated and when she started pushing.
“I see the head, full of hair,” he wrote. Just over 20 minutes later, Badu gave birth.
“Feb. 1 2009 my first child, my daughter born at 130 PM exactly,” the new father wrote. “It’s the happiest day of my life.”
Later, Badu, who has two children from previous relationships with rappers Andre 3000 and the D.O.C., popped back online with a message to fans.
“I can’t believe it’s over,” she wrote. “Home birth, no painkillers, about five hours, she was a little past due date, but I didn’t mind waiting. Breath.”