When Grammy night rolls around on Sunday, the [artist id="2088128"]Jonas Brothers[/artist] will find themselves thrust into the mainstream-music spotlight. For the most part, the Jonas Brothers have been recognized as the kings of the teen-pop world, with girls throwing themselves at the three brothers from New Jersey. They sing catchy pop music about falling in love, unrequited love and broken hearts. They are the stuff that teen dreams are made of.
Now, with a Best New Artist nomination for their 2008 album, A Little Bit Longer, can the guys win and prove to everyone they are more than just pop fluff? Some experts think they have a really good shot.
"I think that in another year, the Jonas Brothers probably would be considered too fluffy, but this year I think [artist id="2476941"]Adele[/artist] and [artist id="2998905"]Duffy[/artist], who are both British singer/songwriters [and] kind of interchangeable — though very talented — girls," Entertainment Weekly staff writer Leah Greenblatt told MTV News. "They could really kind of steal it out from under those two because they're both kind of the front-runners, and they'll probably split the vote."
This is an argument that Todd Martens also made in a Los Angeles Times blog post, but he is quick to point out that although they may seem fluffy on the surface, there is more to these boys.
"The JoBros should not be taken lightly," Martens wrote. "Despite their Disney connections and participation in 'Camp Rock' shenanigans, Disney has done a good of job of positioning the boys as the real deal. Additionally, the JoBros have managed to keep one foot in the teen-pop world, while still getting big-boy gigs such as performing on the MTV Video Music Awards, not to mention the Grammys."
One thing Grammy watchers should also realize is that the Jonas Brothers have been around the block a few times now: A Little Bit Longer is the band's third release.
"Strictly speaking, they're not very new," Greenblatt said. "They're very young, but they're not the newest in that category."
"If anything hurts them, it's the fact that they were also superstars in 2007 and should have been nominated for this award last year," Martens wrote.
Plus, giving awards to artists who have been marketed to teens isn't new. "[artist id="509026"]Christina Aguilera[/artist] was considered 'teen' and 'pop' and kind of, like, maybe temporary," Greenblatt said. "It's gone to [artist id="150232"]Lauryn Hill[/artist]. It's gone to [artist id="12532"]Milli Vanilli[/artist]. It can be a curse, actually. It's really sort of buried some new bands, but it also kind of gives you ... a huge sales push usually because you kind of get to be like [makes an exploding sound]."
Not that the guys need help exploding onto the scene more than they already have with movie and TV projects in the works. And no matter what happens on the big night, the guys are just happy to be nominated.
"When you start in a band as an artist you say, 'One day, I'll be nominated for a Grammy.' It happened, and we're just so honored," Nick Jonas told MTV News. "As young guys, we know that this is a privilege, and we do appreciate that. We're grateful."
Will Lil Wayne grab all the gramophones? Is Katy Perry going to tell her girl rivals to kiss off? Can Coldplay march off with a win? MTV News is all over the 51st Annual Grammy Awards, so stay tuned for interviews, analysis and more before, during and after the big night, Sunday, February 8.