[artist id="1230523"]Kanye West[/artist] is never one to shy away from tooting his own horn, and he’s taking the success of his latest single “Heartless” as one of those rarely missed opportunities.
On his blog, in all caps, Kanye wrote, “It doesn’t sound like anything else ever made in history!”
“This is a song nobody can front on!!! The beat is on some RZA sh–, and every line could make the ultimate rap hook!”
Despite all the great response he’s been getting about the album, Kanye wants to let it soak into the cultural psyche and not release too many singles too fast. “I’m gonna walk this album slow like a more independent approach,” he wrote. “I feel like a new artist. There’s actually arguments again. It reminds me of the first album when everybody said I couldn’t rap.”
Kanye also muses that the next single from 808s & Heartbreak might be “Paranoid,” but he isn’t ready to settle on anything just yet. “['Paranoid' is] neck and neck with ‘Robocop’!!!” he wrote. “I’m not gonna release either for a while because I want ‘Heartless’ and ‘Love Lockdown’ to soak into the culture!!”
He’s also proud of the fact that the album is more far-reaching than his previous efforts. He even admitted that he wasn’t satisfied with his mega-selling last album, Graduation. “I felt like certain records were keeping it from being a play in every environment,” he wrote. ” … It was such a big compliment for me to have songs that are #1 on [BET's '106 & Park'] and can play right next to [artist id="2584573"]Vampire Weekend[/artist], [artist id="1287"]Sade[/artist] or [artist id="640"]Silverchair[/artist] in a high-end fashion store!”
He also attributes a lot of the success to the far-reaching power that “Love Lockdown” has had since its release earlier this fall. “It’s such a triumph to have ‘Love Lockdown’ on radio,” he said. “This is new music! It might take some getting used to, but when it sets in it will make all the difference!”