In marketing, it's what's known as "accessing the target market." In writing, it's called "making broad generalizations."
Regardless of which way you look at it, we've got good news for all you super-eager "Twilight" fans out there: On Thursday (October 16), Atlantic Records confirmed to MTV News that Hot Topic — the nation's leading mall-bound purveyors of all things gothic — would be hosting exclusive listening parties of the "Twilight" soundtrack.
The parties will take place at all Hot Topic locations on October 24 at 7 p.m. sharp. Fans will be able to hear the entire soundtrack — which contains new songs from Paramore and Perry Farrell, plus tracks from Linkin Park, Muse and a host of others — and preorder the album, too.
In addition, all listening-party preorders come with a mysterious "special gift" (available while they last), and partygoers will also be given a 10 percent discount on any purchases made during the event (which means you can finally get your hands on that gigantic pair of Tripp Orange Stitched Strap Pants you've been wanting!).
The "Twilight" soundtrack will hit stores November 4, just 17 days before the movie is due in theaters. The first single off the album is Paramore's "Decode," which made its world premiere in early October on author Stephenie Meyer's Web site. Earlier this week, Paramore shot a video for the song with director Shane Drake, and videos from the set — taken by frontwoman (and avowed "Twilight" fanatic) Hayley Williams — can currently be seen on Paramore's official Web site.
Every Tuesday is "Twilight" Tuesday here at MTV News! Check back here each and every week for the hottest scoop on the film adaptation of Stephenie Meyer's beloved vampire series, and we'll still bring you breaking "Twilight" news throughout the rest of the week. And make sure you check out the MTV Movies Blog for our ongoing "Twilight" discussions each and every day.
Check out everything we've got on "Twilight."
For breaking news, celebrity columns, humor and more — updated around the clock — visit MTVMoviesBlog.com.