In the weeks leading up to the release of their latest LP, Death Magnetic, Metallica did very little in the way of actual promotion for the effort. They didn’t make the late-night TV rounds or appear on any talk shows. The album’s September 12 release date came and went with very little fanfare — and the record still went on to scan close to 500,000 units in just three days, earning Metallica their fifth-consecutive chart-topping debut .
Four weeks later, the album has passed the million-sold mark and will be at #5 on the Billboard albums chart next week. And even though they’re not hurting for publicity, Metallica will make their first North American live television performance of the year (they have appeared on TV in the U.K.). On October 16, the band will take the stage when the annual Los Premios MTV Latino America 2008 take over Guadalajara, Mexico. The awards, which will be held inside the Auditorio Telmex, will air live at 9 p.m. ET, only on MTV Tr3s. Metallica will be performing the first single from Death Magnetic, “The Day That Never Comes.”
“Metallica is the biggest hard rock band in the world — period,” said Jose Tillan, senior vice president of content and music for MTV/VH1 Latin America. “We are honored to have them play at Premios this year. If you have never seen Metallica play, you are in for a heart-stopping experience. My ears are still ringing from the last time I saw them live a couple of years ago!” Others acts to appear at this year’s awards include performers Tokio Hotel, Paramore, Katy Perry, the Kooks, Moderatto, Calle 13, Café Tacuba, Julieta Venegas and others; presenters include Gene Simmons, Flavor Flav, Tila Tequila and 30 Seconds to Mars.
And if catching Metallica’s sole television performance of 2008 isn’t enough to get you to tune in, consider the award being handed out this year for Song of the Year. The Jonas Brothers’ “When You Look Me in the Eyes” is in the running, along with Katy Perry’s “I Kissed a Girl,” Juanes’ “Me Enamora,” Tokio Hotel’s “Monsoon” and Julieta Venegas’ “El Presente.” The JoBros were also nominated in the Best International Pop Artist category, with Amy Winehouse, Fergie, Madonna and Rihanna, while Fall Out Boy, 30 Seconds to Mars, Coldplay, Panic at the Disco and Paramore are all in the running for Best International Rock Artist.
The Jonases may also walk away from the October 16 event with another award for Best New International Artist. Alizée, Katy Perry, Paramore and Tokio Hotel are also nominated in that category.