"People can say what they want," he said. "But this is a Mayweather moment. I'mma take a page out of Floyd's book on this one. The album is hot. It's crazy. ... I can't guarantee the first-week sales, because retail is gonna be looking at my last albums' sales and thinking about that. They gonna be caught up in that. So I don't know what I'm gonna do the first week. That's all based on how many records you put out there in the first place. But let me tell you something: That word of mouth on that album and that second week, you watch. We're gonna see.
"Mr. Smith did 80,000 the first week and sold 3 million," he added. "Mama Said Knock You Out did maybe 100,000 first week; that sold 3 million. Bigger and Deffer sold triple-platinum. I have a feeling that sold pretty well, but this is my favorite album that I've made. It is. It's hard for people to think that way. They have records that's embedded in their heads so deeply, you can't move them. But for those new hip-hop fans, its gonna be crazy."
LL spoke with so much pride about the project because it's the LP he's worked the longest on.
"Just hating on it, hating on yourself," he said about recording the album over the past two years. "I hated on the joint. Say what you want about me, but everything I do musically is on purpose and by design. I know what I'm doing. And that being said, when it's time to make a joint, I hated on the joint. 'Make a new joint, flip it. I'll make two types of joints.' There's two types of albums I make: Albums I make by myself when I'm being artsy and albums I make as a hip-hop fan. I made this album as a hip-hop fan.
"Mama Said Knock You Out — that was, maybe, almost a year," he continued. "[Exit 13] is crazy. Two years to get it right, B. I'm telling you. I promise you. It's gonna be mailmen that ain't bought a hip-hop album in 10 years that's gonna buy this album. It's gonna be junior high schools that never bought an LL album buying this album once it gets in the system, God willing."
LL is currently opening for Janet Jackson's Rock Witchu Tour. On November 21, he'll head to New Jersey's Izod Center for Hot 97's Check the Rhyme concert. Besides LL, 50 Cent, Q-Tip, T-Pain, Slick Rick, Doug E. Fresh, Ice Cube and Brandy are all on the bill.