Timbaland still can’t find the right category to classify his smash album Shock Value. He better figure something out quick — the producer is planning to go into the lab and make another one.
“It be hot for the world,” he boasted of the 2007 album. “I really do focus groups. I get reports, readouts. I’m not gonna talk about it. If you ask for documentation, I got it. I’m a businessman and at the same time a CEO. But I looked at the charts: I went platinum in 16 different countries. Africa? Double platinum. Ireland? Double platinum. New Zealand? Triple platinum. London? Platinum. London is the hardest place to go platinum. France? Platinum. They don’t like nobody unless you French, but they like me.”
The LP’s follow-up, Shock Value 2, already has a few tracks in the can but no release date yet. Tim said he wants to stay away from working with some of the same folks he included last time, just to keep everyone guessing.
“Shock Value is really like the Now [That’s What I Call Music!] compilation,” he said. “That’s my goal for this — not [to showcase] me as an artist. Of course I’ll do my little part, introduce some people. It gives me room to go tour across the world. People request me. I put on a show. I put on a musical show.
“Right now, I have a song with Madonna that I didn’t put on her album. I saved [it] in case I wanna do one for me,” he revealed. “Of course I’mma do one with Beyoncé. Of course I’mma do one with Jordin Sparks, Rihanna. It’s a lot of people. I’mma do one with Jonas Brothers. I’mma try to have 10 major ones.”
On the hip-hop side, Timbo said he’s looking at T.I., already has T-Pain and expects Jay-Z. “Jay was really on the last one, but he wanted to change [the song],” he said. “I said, ’Look, man, I gotta put out an album. You’re killing me.’ ”