After last year’s excursion to sun-soaked Las Vegas and the Palms Casino Resort , the 2008 MTV Video Music Awards will be returning this fall to Los Angeles, where the show will take over Paramount Pictures Studios on September 7.
The 25th annual awards will air live on MTV at 9 p.m. ET, and the show’s host — as well as a list of performers, nominees and presenters — will be unveiled in the coming weeks.
This year’s event will mark a first in VMA lore: The channel will be turning to its audience, asking them to executive-produce the big show. MTV will give fans a chance to decide this year’s nominees, helping to create an awards show with the music they love (details on this will be coming soon!). MTV will be invading the movie studio’s lot, presenting the awards show from soundstages, rooftops and city streets.
“With Paramount Pictures as the ideal setting, the glamour and musical heritage of L.A. are sure to be catalysts for creating explosive pop-culture moments that the VMAs are known for,” said Van Toffler, president of MTV Networks Music Group, in a statement.
“Paramount is proud to serve for the first time as the host of the VMAs,” said Brad Grey, Chairman and CEO of Paramount Pictures. “Combining the rich history of the Paramount lot with MTV’s cutting-edge show will make this one of the year’s most exciting and memorable events.”
“The City of Los Angeles is proud to host the MTV Video Music Awards,” said Mayor Antonio Villaraigosa. “There is no better place to hold one of the music industry’s most exciting awards shows than right here in Los Angeles, the entertainment capital of the world. We will roll out the red carpet for MTV and allow this awards show to not only recognize the best in music, but to also celebrate the creative talent and diversity our great city has to offer.”