50 Cent’s clothing company, G-Unit Clothing, has officially severed ties with its parent company, Marc Ecko Enterprises, it was announced Friday (February 8).
Rumors swirled that the rapper’s four-year-old clothing company was on its last leg with Ecko, and on Friday morning, staffers at G-Unit Clothing were notified that they would be let go.
Earlier this week, hip-hop news maven Miss Info reported on her Web site that 50 would likely retain complete ownership of the brand and attempt to relaunch the line with another manufacturer. A similar situation occurred with Eve’s clothing line, Fetish, and Marc Ecko Enterprises. The female rap star’s line, however, failed to garner much attention after the split.
The partnership between 50 Cent and Ecko began in spring 2003. As an exploding superstar, 50 entered into a number of business, including a partnership with Reebok and, most famously, a stake in Glacéau VitaminWater.
Recently, a commissioned G-Unit showroom and office for 50 were placed in the Marc Ecko Enterprises compound in New York. It’s unknown as of press time whether 50 would continue to work out of the building. Calls placed to representatives for Marc Ecko Enterprises were not returned as of press time.
Sources close to G-Unit Clothing told MTV News on Friday they first heard of the potential split just this week, on Wednesday, as the rumors began. It wasn’t until Friday morning that employees were notified firsthand.
This week has been an eventful one for 50 Cent: He appeared on DJ Kay Slay’s satellite-radio show to refute claims he was kicking Young Buck out of the crew. The Tennessee rap star didn’t join the rest of the camp on a tour overseas recently, and when 50 dropped his latest mixtape, Buck’s contributions were limited. Young Buck also told a radio DJ he was dismayed by the lack of communication at the time, but pledged his loyalty to G-Unit.
50 dismissed the incidents as pure coincidence.
“During the international tour, Buck was scheduled to go on the Young Rich Tour, that was the tour [his manager] Sha Money [XL] was putting together for him and Rich Boy,” 50 told Kay Slay. “I didn’t know that didn’t materialize while I was overseas, but that’s why you didn’t see Buck overseas with us. And he was just in Nashville while I was in New York the weekend we decided to put the tape together.
“It just looks crazy because he wasn’t there, then you come back and see the tape and he [isn’t on it], but it’s not what people think it is,” 50 added.