Over the course of 18 seasons on “The Simpsons,” Apu Nahasapeemapetilon’s Kwik-E-Mart has doubled as a purveyor of overpriced goods, a Gas ’N’ Gulp, a makeshift cryogenic chamber, a clothing-optional boutique, a meditation center and an impromptu home to actor James Woods … to name just a few.
It has not, however, ever existed in the corporeal form (though there is a chain of Kuik-E-Marts in Minnesota). That might be about to change.
According to an article published in the Richmond Times-Dispatch, a handful of 7-Elevens across the country will become actual Kwik-E-Marts — Apu not included — later this summer, in a promotional tie-in with the much-anticipated “Simpsons Movie,” due in theaters July 27.
According to the article, 7-Eleven unveiled the news during a company event held last week at the Greater Richmond Convention Center. Though details remained sketchy, the chain is reportedly planning to convert 11 stores nationwide into Kwik-E’s, redoing storefronts to resemble the fictional shop’s famous blue, green and white exterior and stocking the shelves with products inspired by the show, including Frosted Krusty O’s cereal, Buzz Cola and Squishees.
But not so fast, super-fans … because while the whole promotion does seem unbelievably cool, it’s far from a done deal, according to 7-Eleven spokeswoman Margaret Chabris.
“We’ve been in talks with a number of studios about certain properties … and nothing is set in cement just yet,” she told MTV News on Wednesday (March 28). “The reporter in that piece saw informational material developed by 7-Eleven’s marketing department for our franchises. It was prepared for an internal audience, and I don’t have any specifics that I can share at this time.”
And she’s not kidding. Chabris wouldn’t confirm where or when the Kwik-E promotion will take place but did add that 7-Eleven will make an announcement about “something” within the next week.
“From what I’ve read in the article, it’s a very cool idea,” she said. “But again, I don’t have any information about it that I can share right now.”
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