Get your credit cards ready and your nails sharpened, because when H&M’s doors open on Thursday, the claws are gonna come out.
Following the massive success of collaborations with Karl Lagerfeld and Stella McCartney, H&M will release its exclusive Viktor & Rolf collection at 12 stores across the U.S. and 250 stores worldwide. Gwen Stefani has already gone bananas for the collection, placing an order for two heart-button trench coats and two slinky dresses.
Other famous fans, including Chloë Sevigny, Lara Flynn Boyle, Mary-Kate and Ashley Olsen, Shanna Moakler, Pete Wentz, Kanye West, Carmen Electra and Christina Milian, came out for a “celebrity wedding,” which celebrated the new love-and-marriage-themed line last week in Bel Air, California.
MTV News’ own SuChin Pak got an exclusive sneak peek of the coveted collection and was in awe.
“My fantasies are coming true,” said Pak, wearing gray, zip-up Stella McCartney for H&M jeans that she bought — and fought for — last year. “If I could do that day all over again, I would have bought four of these.”
So, who are designers Viktor Horsting & Rolf Snoeren? “In the fashion industry, they are an avant-garde Dutch design duo who [are] well-known for their high-end couture designs,” said H&M spokesperson Jennifer Uglialoro. “They took their classically tailored designs and added a little twist to it. The whole theme of our collection is love. On all the pieces for women, you’ll see little hearts and bows on the lining and buttons, and for men, you’ll see arrows.”
Bows and arrows — get it?
The sleek, minimalist collection offers 35 women’s pieces and 25 men’s pieces in a palette of forest green, red raspberry, black, gray and nude. From a traditional trench coat ($129) to a ruffled silk shirt ($39.90) to a puffy white ski jacket with hearts ($129) or a simple jersey dress ($99.90), every item is incredibly detailed and tailored, remaining casual and flirty at the same time. Adorable pink high-heeled shoes and simple black platforms are also hot items (both $99.90).
For men, there are arrow-adorned sweatshirts ($59.90), jeans ($59.90) and a tuxedo ($299.90). “In a line about love and marriage, we figured we had to have some tuxedos in the clothing,” Uglialoro said.
To top it all off, there’s a deluxe wedding gown with a chiffon bow and ruffled slit down the front, which costs $349 — and there are only 1,000 available. “In 59 years of H&M, we have never done a wedding dress, and this was Viktor & Rolf’s idea,” Uglialoro said.
H&M shoppers will be paying a fraction of the cost of typical Viktor & Rolf items, which run upward of $1,000. “It’s almost like a piece of art,” Pak said. “For girls who have everything and can afford anything, they can have a piece of couture. But then a 19-year-old girl can have that same feeling. You don’t have to spend a lot of money to look great.
“Oh my god, I’m so happy to be a girl today!” she squealed.
Pak narrowed the women’s collection down to her five favorite pieces:
Little Black Dress: It’s perfect to wear with some tights or boots. And it has an adorable black-heart belt to add a touch of couture. ($99.90)
Pink-Heart Heels: They’re sexy and fun to go out with. You’re guaranteed to get a ton of compliments. Grab these in your size first, or they will be gone. ($99.90)
Red Bubble Skirt: Simple but chic. ($59.90)
Trench Coat: You’d be lucky to get your hands on the Viktor & Rolf coat, which comes in khaki and black. Stefani already ordered two. ($129)
Push-Up Bra/ Hipster Pants: The perfect holiday gift for your wife or girlfriend. ($16.90/ $9.90)
Pak also picked some key pieces for the men:
Denim Smoking Blazer: “You can’t go wrong with this,” Pak said. “Every guy needs one.”
Men’s Tuxedo-Style Underwear: The front of these undies are designed with ruffles and buttons on the front, just like a tuxedo shirt. Genius.