LOS ANGELES — Eight years ago this week, Master P was taking a break from running his No Limit empire to rehearse for his Video Music Awards performance.
Oh, how times have changed.
No Limit is no more, and P would be lucky to get an invite to a VMA afterparty. Still — and give the guy some credit — he’s optimistic. Especially about his new boss.
“I’m working for him now,” P said recently, nodding to his son and protégé, Lil’ Romeo. “He’s the youngest president in the game right now.”
Romeo — or Cookie Monster Jr., as he sometimes goes by these days (dad would be Cookie Monster Sr.) — is the CEO of Guttar Music, home to more than 15 rappers.
“I’m gonna do just like my dad did back in the day with No Limit, just bring a lot of artists out,” Romeo said. “We gonna try to drop albums every month. That’s my goal.”
The label is also setting out to be a trailblazer in technology, releasing DVDs along with all its albums. “Me and Romeo are preparing for the future,” P said. “We just been making a lot of great music and making movies [to go along with it].”
Both Master P and Silkk the Shocker are on the label, as well as newcomers like T-Bo and Cognito. “They’re from New Orleans, and they’re all Hurricane Katrina victims,” P said.
Guttar Music’s first release will be “God’s Gift,” a Romeo movie with an accompanying soundtrack featuring his latest tracks. It’s due November 14.
“I feel I just matured so much in these new songs,” Romeo said.
“He’s . He’s so old now,” P interrupted, joking.
This fall, Romeo plans to enroll in college and play basketball.