There's a Black Ty event this fall and everyone is invited.
Like many music stars before him — David Bowie as Ziggy Stardust, Eminem as Slim Shady, Garth Brooks as Chris Gaines, etc. — R&B model-turned-singer-turned-actor Tyrese is introducing an alter ego to go along with his latest turn as a rapper.
The project, fittingly titled Alter Ego and due this fall, will feature both Tyrese and Black Ty doing their things on separate discs (see "Tyrese, With Help From Snoop And Game, To Unveil Rapping Alter Ego").
And both personas will release simultaneous singles — tracks yet to be determined — to kick off the double album.
"I'm going to have my R&B video have about 20 seconds of the hip-hop song, and the hip-hop video will have 20 seconds of the R&B song," Tyrese said at last month's BET Awards. "I'm going to have two different covers, shoot two different videos and just change the world up."
The hip-hop album will feature a number of collaborators, including Snoop Dogg, Game, Chingy, David Banner, Mannie Fresh, Paul Wall, Ice Cube and Kurupt.
"Everybody and their mama's on the album," Tyrese said. "I got the whole hip-hop gang behind me. They've all embraced me."
Now he just needs his fans to embrace him, and he's hopeful that they will.
"It's one of them things where once again, I'm making a transition from one world to the other," he said. "I line myself up with the right folks, and they get behind me. Now it's about the fans hearing it and being exposed to it and feeling good about it.
"A new R&B album is exciting, but not as exciting as the buzz that's out about this hip-hop album," he continued. "I ain't trying to force this rap thing on nobody. I love it. It's a passion of mine. I'm not doing it to be the biggest name in hip-hop."
Along with his R&B and hip-hop projects, Tyrese continues to make his mark in the film industry. After the release of his summer drama "Waist Deep," he started production on the much anticipated live-action "Transformers" film, based on the popular Hasbro toy. The action movie, directed by Michael Bay ("Pearl Harbor," "Armageddon"), is set for release in July 2007.
Also in the works are plans to act opposite his "Waist Deep" co-star Meagan Good, who is developing a collaboration for the two — a project similar to the supermodel biopic "Gia," but about a music-video model.
"We gotta do another one," Tyrese said of working with Good. "The chemistry was unreal. There's no need for me to do a movie with another leading lady. This is it right here for me."