It's not every day that you get a chance to see the Who on a multi-act festival bill in the U.S., especially not one featuring the Killers, Red Hot Chili Peppers, Flaming Lips and the Raconteurs. But all those bands, plus Gnarls Barkley, Scissor Sisters and Keane have signed on for the first-ever Virgin Festival, which will take place September 23 at Pimlico Race Course in Baltimore.
The day-long fest at the 140-year-old racetrack was inspired by its decade-old English counterpart, the V Festival. The event will also feature a DJ tent with sets by John Digweed, Carl Cox, RJD2, DJ Tiësto, James Holden and 2 Many DJs, as well as interactive art installations, performance art and booths with information from non-profits and social-action groups, according to a press release announcing the show. Other acts playing the main stage include Thievery Corporation, Clap Your Hands Say Yeah, New Pornographers, Drive-By Truckers, Kasabian, Brazilian Girls and Wolfmother.
"People expect the unexpected from Virgin," Virgin founder/chairman Sir Richard Branson said in a statement. "By creating a music festival that goes beyond expectations, we strive to make the overall live experience explosive and unique."
The festival, which organizers expect will draw approximately 60,000 people, is being produced by I.M.P., owners of Washington, D.C.'s 9:30 Club. Chairman Seth Hurwitz said he was looking to do something different with the Virgin Fest. "With all of the great festivals here in the U.S., it was a real challenge to take a different approach," Hurwitz said. "I wanted to create a show where every act was important — total quality vs. quantity, the absolute best of what's out there as opposed to the most. When people hear this lineup, they will understand exactly what I mean."
Tickets for the show are $97.50.