Don’t know what to get Beyoncé for her birthday? That’s OK, because the singer is more in the mood to give than receive this year. She’s got three offerings on the way — a new album, movie and division of her clothing line.
Beyoncé is releasing B’Day, the follow-up to 2003’s multiplatinum Dangerously in Love, on September 5, the day after her 25th birthday. Rodney Jerkins co-produced the first single, “Déjà Vu,” which features the singer’s prolific beau, Jay-Z. Rich Harrison, the Neptunes, Swizz Beatz and Sean Garrett also co-produced tracks on the album, and Garrett recently told MTV News that Beyoncé had been pulling 12-hour days writing, arranging and co-producing the record. “She’s in a place I’ve never seen her in before,” Garrett said. “She’s very vibrant, very happy and her mindset is incredible. She’s in a zone.”
Though Beyoncé worked on Destiny’s Child’s most recent album while shooting “The Pink Panther,” she didn’t want to pull double duty while filming her latest movie, “Dreamgirls,” due December 22 (see “Beyonce Slimming Down And ’Completely Becoming Deena’ “ ). “Usually I’m writing an album and performing and touring and doing all these crazy things at the same time,” Beyoncé told MTV News in February, “and for the first time, I’ve committed six whole months [to do nothing but the movie]. I’ve put mostly everything aside.”
So after wrapping “Dreamgirls,” Beyoncé turned her attention to her second solo album. Though she originally planned to record for six weeks, she finished in three, well ahead of the deadline she set for herself. But B’Day won’t be the only album she contributes to this year — she’ll also be featured on the “Dreamgirls” soundtrack, her first joint venture with the urban division of her record label.
All that would be enough for most performers, but Beyoncé hasn’t stopped there. She’s also expanding her clothing line, House of Deréon (taken from her grandmother’s name), to include a juniors division, which will be simply called Deréon. “It’s been in our business plan all along,” the singer’s mother and business partner, Tina Knowles, said. “But I am often approached by Beyoncé’s young fans asking when a junior line would be launched, so I felt now was the time.”
The collection, which will consist of denim, knits, fur jackets and vests, is slated to launch this holiday season in select specialty stores that target women in their teens and early 20s. And although hitting 25 doesn’t necessarily knock Beyoncé out of that demographic, she’s decided to feature her younger sister, Solange, as the face of the line — which pretty much takes care of that birthday gift this year.