Being "Stupid" was the smartest thing Pink ever did — it's positioning the self-styled grrrl-power advocate for a big debut with her new album, I'm Not Dead.
But just to be sure, Pink did plenty of promo this past week, playing a secret show in New York (click here for photos) and taping episodes of "Dateline" and "The Oprah Winfrey Show," where she got the dialogue started on the story behind her hit single "Stupid Girls."
Pink might have made these points previously (see "Pink's 'Stupid' New Video Features Fake Breasts, Fake 50 Cent"), but now she's doing the all-out media blitz, with appearances scheduled on "Live With Regis & Kelly," "Late Night With Conan O'Brien" and "Ellen." "Dateline," airing Sunday at 7 p.m. on NBC, will kick off the queries with Matt Lauer asking about attacking easy targets: "So what did Paris Hilton ever do to you?"
"Let's just get right into it," Pink laughed. "I was using examples to attack a mentality that I find nauseating."
While the celebrity angle of Pink's neofeminist critique got "Dateline" interested, Oprah Winfrey was more concerned about the lack of strong female role models. Calling her episode "Stupid Girls," Winfrey also invited onto the program four teenage girls and Karrine Steffans, author of "Confessions of a Video Vixen," to bring the discussion back to how girls are taught to act "stupid" and how to change that.
Before taping her appearance, Pink told MTV News she was "gonna be a little star-struck dork" appearing on the show. "Love her. Me and my friends are just so excited. We love Oprah."
On the show, airing Monday, Pink was a little more contained than that. When Winfrey asked Pink, "How do you feel as a young woman about where you see women headed in this culture?" she responded, "Scared, really scared."
"I personally need more examples of how to be better and how to be stronger and how to go a different way," Pink said on the show. "I need more examples, so I can't even imagine being in school and looking around. And now it's cool to have a sex tape. Are you kidding me?"
Pink said she's trying not to think about all the attention the song is getting, but at the same time, this is exactly what she wanted — to start a discussion about who we choose to celebrate and why. In a world where women are still reduced to what they look like versus what they have to say, Pink wanted to make her fellow females realize how much of that has to change from within.
"You know, it's a big debate," Pink told MTV News. "And I thought it needed to be had. So it's good, you know? It's bringing attention to something that needs to start going uphill."
At the same time, Pink said the attention isn't about driving her record sales higher. In fact, she told Lauer she wishes her biggest album, Missundaztood, hadn't sold as many copies. "What?" Lauer responded. "You now have become the first recording artist I've ever sat across from who said, 'I wanted that album to sell fewer copies.' Why?"
"It sold 16 million records," Pink said. "And I didn't want that. Where do you go from there? Anything you do after that's a failure."
So while I'm Not Dead could go #1 with all of the promotion she's been doing, Pink told MTV News that's not her real goal.
"I'm not that kind of artist," she said. "People listen to it, and that's all I care about."
For more on Pink, check out the feature "Not Dead, Not Stupid."