The Black Eyed Peas have scored yet another corporate affiliation.

The hip-hop group, which has teamed with everyone from Apple to the NBA to Dr. Pepper, will headline the sixth year of the Honda Civic Tour. Organizers have yet to finalize the itinerary, but the trek will kick off March 23 at the Save Mart Center in Fresno, California.

The Peas made the announcement Friday (January 6) at Honda's American headquarters in Torrance, California, where they played a surprise show. The group also revealed a one-of-a-kind special edition of the Honda Civic Hybrid that features painting and other customizations by the Peas.

As with past Honda Civic Tours -- which have been headlined by Blink-182, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional and Maroon 5 -- the special car will be on display in each city and given away to a sweepstakes winner at the end of the outing.

With the tour, the Peas hope to continue building up their reputation as a live act, something the band relied on before achieving top 40 success with 2003's Elephunk.

"You think of all the tours that happened [in 2005], the 50 Cent/ Eminem tour, as big as those artists are, it wasn't like as crazy as you think it was gonna be [saleswise]," Will.I.Am explained recently. "So for us, to build that Dave Matthews-type of touring awareness, that no matter what song we have on the radio we can still go out and tour, we still have to put in work in the States. We've been putting in work all over the planet but we haven't put in our work in the States yet."

As for their penchant for teaming with big companies, which spawned a spoof on "Saturday Night Live," Will scoffed at those who call the Peas sell-outs (see [article id="1519257"]"Peas' Will.I.Am On His Solo LP: 'I'm A Battle MC, Don't Forget It' "[/article]).

"A person who is hungry and takes their career seriously and tries to go out and do as much as they can 'cause they remember when they were as broke as sh-- in the projects, that's just a person that's trying to make it happen, because who knows what's gonna happen tomorrow?" he said. "That's just a person that works hard, so I take offense when people say, 'Oh, you guys are sellouts.'

"We get flak for it, like, 'Those dudes do a lot,' but at one point in time when our people would say, 'Hey, can we get a cover on a magazine?' [the answer was] 'Well, you guys aren't big enough.' But now that we're big enough, now they say, 'Well, you guys are doing too much.' So it's like, whatever."

The Peas, who plan to release "Pump It" as the next single from Monkey Business (see [article id="1513237"]"Black Eyed Peas Want To Shoot A Kung-Fu Breakdancing Movie"[/article]), will hold a pre-sale for Honda Civic Tour tickets beginning February 15 on the trek's Web site, www.HondaCivicTour.com.