Madonna popped out of a disco ball, the Gorillaz got animated and Green Day and Coldplay dominated the MTV Europe Music Awards, performing live and winning two awards each at Thursday's ceremony in Lisbon, Portugal.
Dressed in a purple leotard and purple leather jacket, Madonna emerged from a giant disco ball to open the show, performing her new single, "Hung Up."
This year's ceremony was hosted by comedian Sacha Baron Cohen's Kazakhstani alter ego, Borat Sagdiyev, who greeted the audience by saying, "Welcome to the 2005 Eurovision song contest!" Poking fun at his pal Madonna, he then said, "It was very courageous of MTV to start the show with a genuine transvestite."
Gorillaz's win for Best Group brought a chuckle when co-founder/cartoonist Jamie Hewlett said, "We are the best group, and we don't even exist." The band "performed" at the show via three-dimensional holograms of their cartoon images projected onto the stage.
Also taking home awards were Robbie Williams (Best Male), Shakira (Best Female), Alicia Keys (Best R&B), Chemical Brothers (Best Video - "Believe") and the Black Eyed Peas (Best Pop).
In addition to performances by Green Day, Coldplay and Gorillaz, the show at Lisbon's Pavilhão Atlântico featured sets from the Foo Fighters, Shakira, System of a Down, the Pussycat Dolls and Robbie Williams.
The event also featured the presentation of the Free Your Mind humanitarian award, which was given to Live Aid and Live 8 founder Sir Bob Geldof by Madonna.
MTV Europe Music Awards winners:
- Best Male: Robbie Williams
- Best Female: Shakira
- Best Group: Gorillaz
- Best Song: Coldplay - "Speed Of Sound"
- Best Album: Green Day - American Idiot
- Best Video: Chemical Brothers - "Believe"
- Best Pop: Black Eyed Peas
- Best Rock: Green Day
- Best Hip-Hop: Snoop Dogg
- Best New Act: James Blunt
- Best Alternative: System of a Down
- Best R&B: Alicia Keys
- Best UK & Ireland Act: Coldplay
- Free Your Mind Award: Sir Bob Geldof