Pink Partners With Pink-Ribbon Group For Breast-Cancer Awareness

Singer performs free concert, donates $50,000 for the cause.

They're pink, she's Pink — the singer calls it "a perfect match." "I was starting not to like the color anymore, but now I have a reason to love it again," she said.

That's because Pink took a break from finishing her new album to team up with the pink-ribboned Breast Cancer Research Foundation to help kick off Breast Cancer Awareness Month, starting with a free concert Friday night at New York's South Street Seaport. It's a cause close to her heart, she said, since a friend of hers just lost her fight with breast cancer in July. "I've done a lot for animals lately, but it's time to fight for women again," said Pink, a PETA ally.

Though the concert was free, concertgoers were able to buy T-shirts and pink-themed Target products, including bracelets, baseball caps and compilation CDs (those items and more are also available online at Target.com/breastcancer). One hundred percent of the profits benefit the Breast Cancer Research Foundation, which focuses on funding clinical and genetic research and awareness programs. Pink also kicked in $50,000 of her own money and donated the check to the organization onstage.

"It's about time we find a cure," Pink said. "It's terrifying. Every three minutes a woman in the U.S. is diagnosed with breast cancer. And I remember when I was 12 and just starting to get little boobies and feeling them, worrying. It's really scary."

What could make the situation less scary, she said, is if there were increased education about how women can take care of themselves, such as what tests to ask your doctor for, at what age you should start to self-exam, when you should get a mammogram, etc. Instead, "they're teaching abstinence, they're teaching about the 1700s, but that's the public school system debate!" she laughed.

The stigmas associated with sex education, she said, too often prevent people from disseminating basic information about the topic; Albertsons grocery stores just pulled all the October issues of Seventeen magazine because of a sexual-health article titled "Vagina 101," for example. "We're going backwards sometimes," Pink said. "It's sad that something so helpful can't be stocked everywhere, like in homerooms — forget Albertsons!"

In the meantime she says it's her hope that young girls will start educating themselves by asking their doctors how to do self-exams. "If everyone doesn't go out to the doctor and say, 'Check me,' " Pink said, cupping her breast, "then at least it's in the back of your mind that one of these days, 'I've got to do something about that.' "