The Live 8 concerts are coming to MTV and VH1. The July 2 global shows to raise awareness of poverty in Africa will air for eight hours on the network and on VH1, with a mix of sets from artists such as Coldplay, Jay-Z, Destiny’s Child, U2, Madonna and Dave Matthews Band, interviews with artists and retrospectives on the original Live Aid.
The MTV partnership means the concerts could reach a potential worldwide audience of 1 billion people; 1985’s Live Aid reached more than a billion people and raised more than $100 million for African famine relief.
The MTV/ VH1 feed, which will run from noon until 8 p.m., will also air on mtvU. Relevant highlights will additionally run on July 3 on CMT and VH1 Classic.
|Watch Live 8 Reports on MTV Overdrive.|
In addition to showing select live coverage, the programming will include interviews with fans on site at some of the eight venues hosting shows and a look at what is expected from the upcoming G8 summit, where the topic of debt relief will likely take center stage (see “50 Cent, Jay-Z, Mariah, U2, Coldplay On Board For Massive Live Aid Sequel “ ).
“Our proudest moments are when we use our unique global position to help connect our audience with the important events of the day and offer a creative outlet for artists to express themselves about the issues of our time,” MTV Networks Chairman Judy McGrath said in a statement. “Live 8 is one of those moments, and we’re glad to join our musical brothers and sisters in every corner of the world to help shine the spotlight on ending poverty.”
The Live 8 broadcast will be the longest period MTV has gone live for a televised event since the riot-scarred Woodstock ’99 concert. MTV also provided comprehensive coverage of the original Live Aid.
—MTV News staff report
Get involved: Learn about the poverty crisis in Africa, the proposed solutions, and how you can help. Plus find all of our coverage of the international Live 8 concerts and more at our thinkMTV Live 8 hub.