Launching Bobby Valentino’s Career Is All In A Day’s Work For Ludacris

Ex-Mista singer learned the hard way that success can be fleeting.

NEW YORK — With his newest single, “Slow Down,” heating up, Bobby Valentino sat down with the president of his label — otherwise known as Ludacris — to discuss his upcoming album, Disturbing Tha Peace Presents Bobby Valentino. And though he was in the middle of a photo shoot for Stuff magazine, Luda wasn’t too busy to compliment his protégé’s work ethic.

“A lot of artists don’t realize that it’s hard work,” Luda sighed. “But he understands — it’s half the battle when you understand.”

Valentino knows all too well that success can be fleeting. He began his career in the 1990s with the all-male R&B group Mista, who had a big hit with “Blackberry Molasses” and released a self-titled album in 1996 before dropping from sight. Valentino is determined not to let that happen again.

“I’ve been down so I want to continue the success,” he said. “It can all be gone tomorrow, and I’ve had that happen before. That’s why I try to work so hard.”

After pairing Valentino with Los Angeles-based producers Tim & Bob, Luda is very confident in the crooner’s potential.

“He chose his first single and everything,” Luda said proudly. “He has an ear, and that makes it a lot easier to work with artists. His success is only beginning.”

Bobby Valentino’s self-titled solo debut hits stores on April 26.