After scrapping an entire tour last year because of poor ticket sales, Lollapalooza is plotting a comeback this summer as a “destination” festival on a par with Coachella and Bonnaroo.
Instead of hitting amphitheaters as it has in summers past, the pioneering touring festival of the 1990s will grow roots and scale back to a two-day event in Chicago’s Grant Park on July 23 and 24, according to an event spokesperson.
Organizers have not yet announced the lineup for the festival, which they expect to reveal near the end of April.
Following five years off, Lollapalooza returned to amphitheaters in 2003 with a lineup that featured Queens of the Stone Age and Incubus. Last summer, organizers scrapped the entire tour due to slow ticket sales for a roster that included Morrissey, PJ Harvey, Modest Mouse, the String Cheese Incident, the Flaming Lips and Sonic Youth (see “Lollapalooza Canceled; Organizers City Poor Ticket Sales” ).
Festival co-founder, former Jane’s Addiction frontman Perry Farrell, is once again on board as a creative consultant for the Chicago dates.