AUSTIN, Texas — If you are British, there is a very good chance you know who the Bravery are.
And if you are a fan of British soccer, there is an even greater chance that you know them, particularly if you're awake at 9 o'clock on Saturday mornings (which, if you're a real British soccer fan, you're probably not). Because that's when the Bravery, in all their raven-haired, eye-lined glory, made their first appearance on the British TV show "Soccer AM."
"People in the U.K. are more rabid music fans than they are over here," Bravery frontman Sam Endicott said. "We were on this crazy show called 'Soccer AM,' where you had rock bands on [talking] about soccer. Music is much more ingrained in the culture. Could you imagine, over here, having basketball and rock stars?
"But it was cool," he deadpanned. "We're now all officially big fans of the Wolverhampton Wanderers."
The point is that up until recently, only people on the other side of the pond were familiar with the Bravery. But then they played a series of sold-out, industry-heavy shows at last weekend's South by Southwest music festival in Austin, Texas — including one where Queens of the Stone Age frontman Josh Homme aimed a much-discussed onstage dis at the group (see "Queens Of The Stone Age Are Kings Of SXSW 2005") — and the buzz continued to grow.
"The whole thing has been like being in a room full of drunken businessmen. Not the crowd you want, necessarily," Endicott laughed. "It's also kind of mind-blowing when you sit back and think about it. But we try not to sit back or think about it. We just do what we do and try not to look at the big picture, because if you do it makes you nervous."
Endicott and his bandmates might have even more reason to get nervous, thanks to the success of the Rube Goldberg-esque video for their first single, "An Honest Mistake" (see "The Bravery Bring Today's Technology To Yesterday's Sounds"), which, with its flaming arrows and falling dominoes, manages to be a fun watch in spite of the song's heavy undertones.
"I wrote that song about a girl I was really good friends with for a lot of my life," Endicott said. "We got together and thought we were going to get married and everything, but it turned out to be a terrible mistake. It fell apart, and I lost a really good friend. So I wrote the song as an apology to her."
With their self-titled debut due in stores on Tuesday, it's high time the Bravery picked a follow-up single. So why not go in the opposite direction?
That's just what the band did, choosing the (somewhat) party anthem "Fearless" as the next song to send to radio.
" 'Fearless' is like the flip side to 'Honest Mistake,' " Endicott said. "It's about living in New York the last few years and being in a state of extreme anxiety, and how something really positive can come out of all of that.
"We're not exactly sure what the video is going to be like," he continued, "but we have to film it in, like, the next week, so it better be something good. It has to be."